The Center for Exhibition Industry Research www.ceir.org -- recently identified that the #1 objective of trade show exhibitors today is to "generate sales leads," while their #1 problem is "lead follow-up."

Therefore, it is no longer efficient or cost effective to simply respond to sales leads with literature packages, and then pass the leads on to the sales force for their determination of value. Sales simply doesn't/can't follow-up. And marketing loses control of measurement.

In fact, industry statistics indicate today, that due to barriers to initial contact, "more than 70% of the leads go un-contacted by the sales force, while 43% of those not contacted actually purchase what they inquired about within 13 months." Orders are being lost by companies for that very reason.
Source: Cahners Publishing Company.

Now you can fix that problem by signing up for our popular knowledge transfer session, that we conduct right inside your company, in which we teach progressive marketers an intermediary lead handling process that is proven to significantly reduce lead fulfillment cost and add unparalleled efficiency to their company's selling process, resulting in increased sales and marketing ROI.

- If you are a publisher or trade show management organization, please visit the hosted seminar section of this site to learn how this educational session and information can be made available to your advertisers and/or exhibitors. If you are a space-rep and sell advertising space in publications see the information on the RepSteps session in this section.

- If you are a sales manager, marketing and/or marketing communications manager, advertising or exhibit professional, please visit the on-site workshop section of this site to learn how you can learn and implement our proven process inside your company and take credit for it.

- If you would like to attend our next educational training session in your area, please visit the local seminar section of this website to see when and where the next session is scheduled in your area, or, contact us and include a note with your e-mail address to be advised when the next seminar is coming to your area.