Sending literature in response to sales leads, then distributing all of the leads to a network of dealers, distributors and/or manufacturer’s reps faster, where nothing seems to be done with them sooner, is no longer acceptable practice. Because with that method …“More than 70% of sales leads go un-contacted, while 43% of those not contacted buy what they inquired about within 13 months.” Source: Reed Business Information Systems 
Until now, follow-up of sales leads was the Achilles Heel to new business identification and conversion, proof of ROI, and cost justification for marketing programs that include print advertising, trade show exhibiting and Internet promotion.
These 2 popular 60-90 minute experiential learning and knowledge transfer sessions teach attendees the complete details of an industry proven solution to the lead follow-up problem. Both are followed by 30-days of FREE telephone support to maximize results.
There is no hardware or software to buy. No additional people to hire. All of the resources and disciplines for success are already in place in most companies that are generating and responding to sales leads from their marketing programs.
It’s a fact that 98% of four year college degreed marketing professionals have not received one-hour of education, or training, in the critical areas of trade show logistics or sales lead follow-up. And they are simply being thrust into marketing positions expected to “figure it out.” Some do, but most don’t, while millions of dollars are being wasted on lost opportunity. |
