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Hosted Advertiser and/or Exhibitor Seminar
Publishers and Trade Show Organizers Should Host This Seminar

Are your ad pages and/or exhibitors disappearing? Are reader service card lead numbers down causing rate card wars? Are your exhibitors dropping out or not showing up at your show?

Have you heard from your advertisers and/or exhibitors that they can't justify the expense of advertising or exhibiting with you because (of poor lead follow-up) they can't prove value?

In our popular seminar, we show advertisers and exhibitors How-To increase lead follow-up and prove the value of print advertising and exhibiting.

Your publication or show can host one of our seminars and let us introduce your advertisers and exhibitors to best-practice solutions to their problems that help them understand and succeed in proven effective lead generation, response, qualification, follow-up and management techniques that let them prove to their management that their marketing dollars are well invested in publication advertising and trade show exhibiting.

Progressive publishers and trade show organizers know that they need to be the ones to get closer to their advertisers and exhibitors in the form of a sponsored regional educational seminar that ultimately gets them recognized as being part of the solution - not the problem.

You can promote our seminar, or, give us the names of your advertisers and/or exhibitors and we will invite them to one of our national seminars on your behalf. Everyone wins!

A UNIQUE EDUCATION PROGRAM — SPECIFICALLY for PUBLISHERS and AD SELLERS

If you have seen a decline in ad pages and want to be considered a consultative sales person, instead of an ad space peddler, you need  our RepSteps accelerated learning session. Tell your publisher to let us speak at your next sales meeting.

In this popular session we introduce ad sellers to 3 specific advertiser problems relating to lead handling that they typically don't hear about from their advertisers.

Consultative selling VS ad space peddling -- If you give your advertisers something they can benefit from, you won't have to cut page rates to get new ones or keep the ones you already have.

Call me today at (630) 642-6500 for information on making our educational presentation to your advertisers and/or exhibitors, or, to make our RepSteps presentation to your ad space selling team. Or contact us.

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On-Site Advertiser and/or Exhibitor Workshop
Benefit to Marketing, Advertising and Exhibit Managers

 

Do you feel like you are walking on egg shells in your marketing or marketing communication position? Is anyone teaching you anything or has CYA necessarily become your mantra?

Can you prove to your boss that ads and trade shows work and are cost-effectively deliveirng ROI?

Do you feel like it could be just a matter of time and you could be next to get your budget cut, or even worse, let go?

Well you are not alone as business slowdown brutally exposes the need to make changes that will increase your worth in your company and get you recognized as being part of the solution, not the problem. You can't be complacemnt these days. You need to become an in-house expert.

Your boss expects you to come up with cost saving and efficiency improving ideas and solutions. Don't overload him/her with decisions that they ultimately have to make. Let us show you how to change a traditionally ineffective process to something that works, so you can showcase the results and take the credit.

In our popular 1/2 day intellectual property and knowledge transfer session, conducted right inside your company, one-on-one or in a group, we show you how to save your company money and improve efficiency in a critical area of sales lead generation, response, qualification, fulfillment and management.

This one-on-one session will teach you a proven process that will convert your company's leads to sales and prove that your marketing programs are working cost effectively. You can then manage the process in-house, showcase the results, and compliment your marketing career.

Don't wait for someone to tell you what to do. Just do it. CHANGE! You are already spending 10's or 100's of thousands of company dollars in other areas, so why not spend a little on yourself in this powerful new personal learning strategy that will reduce a traditional cost and improve your company's selling process? In the end, it will all add up to enhance your career.

If we don't show you a way to save at least twice the amount of our fee, the session is FREE because we GUARANTEE RESULTS. So you have nothing to lose and everything to gain.

Call me today at  (630) 642-6500 to schedule your in-house training session. Or, complete the form in contact us

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Local Seminar In Your Area
Seminars Coming to Your Area. Register Today.

The popular Bridging the Chasm between Marketing and Sales seminar is scheduled to be in your area. Sign up for it TODAY as space is limited to a manageable number of attendees to maximize learning.

DATE:

LOCATION:

TIME:

Call me at today at (630) 642-6500 to register and receive complete information. Or contact us.

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Executive Consulting for, CEO, COO, CFO, Executive VP and Other Upper Management Titles.
Probably Not What You Want to Hear, But Need to Hear

 

Your people are telling you what they think you want to hear, because it's human nature.

We tell you what you need to hear, because it's what you pay us for.

In this popular shirt-sleeve session we will tell you everything you need to hear and know about a phenomenon and problem going on right inside your company involving extensive waste in the marketing department and inefficiency in the sales department.

Over 2 decades ago I personally discovered the problem and developed a unique solution that I turned into a successful national service organization. I guarantee it will work when it's implemented in your company too. Or, you can outsource the service.

We'd simply like an opportunity to visit with you on a consultative basis to help your company solve the problem, or, make you aware of an (on-site workshop) that we can conduct to help your people solve the problem.

Before you decide, let's see if we are "on the same page" regarding the problem we see in the companies we work with.

From your marketing department, you are probably hearing something like the following...

"We Spent the Money on a terrific brand awareness and preference campaign, lots of print advertising, new literature, a few trade shows, some PR, direct mail and the Internet. It must have worked. It generated a bunch of sales leads that we responded to and immediately turned over to the sales department to convert to new business.  We did our job, now it's up to them to do theirs and close-the-loop."

And from your sales department, you may be hearing something that typically goes like this...

"We Spent the Time trying to follow-up the leads we got from marketing, but most of them are lousy and poor quality. We don't have time to chase after all the raw leads. Do you want us doing that or selling? We have customers to call on and take care of."

Statistically, 70% of the leads go uncontacted and 43% purchase what they inquired about within 13 months. YOUR COMPANY IS LOSING ORDERS.

The above paradox and blame-game is exceedingly common in most companies, but unfortunately goes on unrecognized, or attended to, until after the marketing money has been spent and sales time has produced little new business from the sales leads that expensive marketing programs generated.

Instead of working co-operatively, with a jointly planned strategy focused on achieving the most important objective of increasing new business sales, the marketing and sales departments are found to have been operating in a vacuum from one another with strategies, tactics and expected outcomes not necessarily compatible.

The not surprising result is that a lot of time and money has been wasted.

What we will show and tell you in this popular session bridges the chasm that exists between the marketing and sales departments, dramatically reduces a traditional cost, and significantly improves the selling process, thereby resulting in more new business sales for your company.

Join companies across-the-country that have let us come in and critique their current marketing and sales processes, evaluate their resources, and, without placing blame or criticism, offer recommendations and a process that proves to save money and improve efficiency.

Call me today at (630) 642-6500 to schedule this popular consulting session. It will be extremely eye opening. And if we don't show you a way to save at least twice the amount of our fee, the session is FREE because we GUARANTEE RESULTS.

Contact us.

 
 

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Contact Richard Erschik, c/o Leads to Sales, Inc., 1200 Thorndale Ave., Elk Grove Village, IL 60007
Phone 847 956-9944 | Fax 847 956-1346 | Cell 630 642-6500 | Email rerschik@leadstosales.com