Following are testimonial comments made by hosted seminar and workshop attendees, and corporate executives.

Publishers

"Our advertisers are still thanking us for making your information available to them at our Branding Conference. Thank you for a great presentation."

Mr. Jim Langhenry, Plant Engineering Magazine

"Thanks for the enlightening presentation about the reality of leads generated by means of Reader Service Cards."

Mr. Rick Blesi, Construction Equipment Magazine

 

Trade Show Organizers

"Welcome back as a presenter at our IMTS Exhibitor Workshop. Your subject of post-show lead management is extremely important to trade show exhibiting success."

Mr. Peter Eelman, IMTS

"I definitely want you to plan to conduct both educational programs for 2004. The exhibitor feedback has been extremely favorable to the format and your sessions."

Ms. Cindy Boyle, Texas Library Association

"I am just finishing up typing the overall evaluation comments from our program in Williamsburg, VA. From what I can tell, you should pencil in Tuesday July 27, 2004 (Las Vegas) on your calendar to present again at our next marketing seminar. Attendee comments include: 'Erschik-excellent!', 'Great practical advice from Erschik.', 'Mr. Erschik was an excellent presenter' "

Ms. Heide Krause, Association of Equipment Manufacturers

 

On-Site Workshop Attendees

"Everything you showed us in the PRM session is paying off in spades. It's making my life a lot easier by helping us measure what we have never been able to before. Things like print advertising effectiveness and what our reps are doing, or not doing with our leads."

Mr. Bob Wolbrink, Eaton Leonard Robolix

 

Executive Consulting Engagements

"In addition to validating some of my own suspicions you helped us to close a departmental gap. Admittedly, I was a bit fearful about putting marketing and sales in the same room, at the same time. But your message got through and was well received by both groups. Our sales department has requested that you make a similar presentation to our distributor sales force at our next meeting with them in California. I'm sure it will help to increase the share-of-mind they place on our products. That's one of our major objectives. Can you be available?"

Mr. David Koelliker, President, Austin Davis Industries

"I am writing to covey an expression of sincerest thanks. You not only analyzed the difficult and seemingly never ending inertia associated with lead development and qualification, but presented practical, cost saving and effective solutions to overcoming and removing that inertia in order to proceed to achieving sales objectives. Again, thanks for a most useful, relevant and analytical presentation delivered with engaging skill."

Mr. Alan A. Amaral, President & CEO, Yomega